Our core passion revolves around promoting a healthy, happy, balanced and most of all, sustainable lifestyle to our readers and clients. We understand that consuming only nutritious food and remaining unfailingly dedicated to regular exercise can be a challenge, which is why we prioritise balance. Aim to follow-through with healthy choices, but don’t limit or punish yourself to the extent that your mental and physical well-being suffers as you uncontrollably “yo-yo” diet between excessive bingeing and severe restriction.
With this in mind, we intend to debunk a myth which has been widely popularised on social media and most recently in a Daily Mail article: ‘Fitness blogger reveals EXACT diet and calories to follow to cut or bulk’. Countless inaccuracies have been crammed into this publication, whose seductive headline serves not to inform, but instead has been specifically crafted for clickbait. Many important elements have been neglected in this article which advertises a warped idea of achieving health and happiness: improving the way you feel about your body is not achieved through endlessly shifting between “bulking” (build muscle through calorie surplus) and ‘cutting’ (lose weight through calorie deficit).
This is a prime example of the kind of content which we advise our clients to steer clear of. Rigid meal plans are so contradictory to what we value as they force us to put too much pressure on ourselves. There is no place for inflexibility in our increasingly busy and sometimes unpredictable modern lifestyles: adaptability and balance is key!
If you feel great and work-out often, why let articles like this coerce you into diet-hopping and questioning your current nutritional choices?
Trying to successfully navigate this space can be a minefield…What’s crucial is the ability to recognise the difference between fantastic meal inspiration ideas and being trapped by fake fitness fads and unrealistic dieting plans.
Social media’s influence makes it easy to overthink the exact calories and micronutrients of everything we feed our bodies. However, remember that the plethora of strict internet food plans are not only unsustainable but following the ridiculously restrictive diet of someone else will not guarantee you the same results. No one person is the same; we urge you to put the brakes on comparisons and focus on your own progress as there are various individual aspects which all play a role in the weight loss or muscle gain quest:
We all have different body shapes and sizes. For some of us, it’s in our DNA to retain more stubborn fat in particular areas, not to mention our diverse metabolic rates (some of us burn food faster than others!)
Daily activity level -
Someone who is actively on their feet all day will need far more calories and carbohydrates than someone with a 9 – 6 desk job.
Current training plan –
We all train at different intensities and frequencies, and prefer different modalities.
Individual body capabilities –
If you’ve suffered from injury, you may have to adapt exercise accordingly, just as adjustments must be made if you are pregnant or recovering from illness.
Current condition –
Your weight, fitness level, age and training experience will all affect what adequate nutrition means to your body.
We all know better: you wouldn’t turn to the Daily Mail for accurate information on the latest news updates, so why rely on it as a trusted source when it’s impacting your well-being? Don’t be duped by content which lures you in with hyperbolic clickbait titles.
Our recommendation? Put simply, the most straight-forward diet rule to loosely follow is: consume 3 meals a day consisting of a variety of fruits and vegetables, with a good source of meat/fish and 2 litres of water. But that’s obviously not an intriguing headline….sometimes, keeping it simple can be hugely underrated.